| Cartella principale |
| Academic Year 2012-2013 | |
| Cod 910008-ENG | |
| Programme [upd. 15/10/2012] | |
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| Academic Year 2011-2012 | |
| Codice 910008-ENG | |
| Programme [upd. 13/03/2012] | |
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News and Documents
| Cartella principale | Pubblicazione |
| Programm for the students not attending the classes | 14/05/2012 |
| Course Presentation Marketing Strategies 2012/13 | 01/02/2013 |
| 1. Principles of basic marketing | 01/02/2013 |
| 2.1 Product | 01/02/2013 |
| Salmons Project | 01/02/2013 |
| Course Evolution Marketing Strategies 2012/13 | 08/02/2013 |
| 2.2 Price | 25/02/2013 |
| 2.3 Place | 25/02/2013 |
| Salmons Project: Groups | 25/02/2013 |
| 2.4 Communication | 28/02/2013 |
| Papers presentation | 28/02/2013 |
| 3. Marketing in the age of complexity | 07/03/2013 |
| 4. Introduction to Marketing Strategies | 07/03/2013 |
| Schedule Papers Presentation | 22/03/2013 |
| Salmons Project: Evaluation | 05/04/2013 |
| Mid-term test (12th April): Evaluation | 19/04/2013 |
| 5. Market Segmentation | 03/05/2013 |
| 6. Consumer Behaviour | 10/05/2013 |
| 7. Service Marketing | 10/05/2013 |
| 8. Value drivers | 16/05/2013 |
| 9. Co-design | 16/05/2013 |
| Paper presentation evaluation | 21/05/2013 |
