| Cartella principale |
| Anno accademico 2012-2013 | |
| Programma [agg. 17/10/2012] | |
 |
|
| Anno accademico 2011-2012 | |
| Programma [agg. 19/11/2011] | |
|
|
Informazioni e materiali didattici del corso
| Cartella principale | Pubblicazione |
| May 15th: Presentazione del corso | 15/05/2012 |
| May 15th: 1.Marketing in the Age of Complexity | 15/05/2012 |
| May 16th: 2. Defining the Issue on International Marketing | 15/05/2012 |
| May 18th: 3. Researching International Markets | 16/05/2012 |
| May 22nd: 4. The Export Process | 18/05/2012 |
| May 23rd: 5. The International Marketing Mix - Product | 18/05/2012 |
| May 29th: 6. The International Marketing Mix - Price | 26/05/2012 |
| May 30th: 7. Cross Cultural Marketing - The International Communication | 26/05/2012 |
| May 31st: The International Marketing Mix - Channels & Distribution Strategies | 26/05/2012 |
