• Course board: Mauro Cavallone, Caterina Rizzi, Roberto Terranova, Morena Garimberti, Maria Fernanda Croce, Vanni Maggioni.
• Training objectives: The second edition of the Specialisation course in "Marketing and Managerial Culture for Trade Relations Between Italy and China" is wake of the positive impact of its fist edition, held in the 2005/2006 academic year, whose academic success was confirmed by the high level of satisfaction expressed both by students and by the businesses hosting their internships.
  The course, open to 15 Chinese graduates and 10 Italian graduates, aims to develop advanced professional marketing skills by combining technological knowledge and managerial competences with a focus on the marketing sector. Such candidates shall be equipped to contribute significantly to businesses, especially SMEs, seeking to acquire a competitive edge or to strengthen it. This applies in particular to actors interested in developing the Chinese market, whether as a supply source (of part-processed raw materials and finished goods) or as a outlet for core business activities.
  Teaching will include traditional lectures as well as interactive classroom activities with direct involvement of students, case-based discussions and group work. It will also rely the contribution of from foreign lecturers and experts in the field. For Chinese students, the internship will take place in Italy, in internationally established companies, where they will work areas that are directly relevant to their operations, activating the competences acquired in the classroom through direct involvement in business activities.
  The course offers young Chinese graduates in Economics or Engineering the opportunity to acquire a strong experience marketing and trade, as it aims to develop professional skills suitable for businesses in need of highly-qualified staff to meet international market challenges.
  
  

Teaching plan of the Studies:

The duration of course is 500 hours, subdivided as follows:

• 250 hours of classroom work
• 250 hours of internship
  • in Italian companies in Italy for Chinese students
  • in Italian companies in China for Italian students

All lectures will be in English.

INFORMATION FOR ITALIAN APPLICANTS:

List of winning applicants: August 06 th, 2008