FOR THE ENTREPRENEURSHIP BOOTCAMP: Fluency in English
ENTREPRENEURSHIP BOOTCAMP (1st semester)
The Entrepreneurship bootcamp will push students, day by day, through a pattern for the creation of a new venture out of a raw idea. By the end of the course students will be able to pitch their entrepreneurial idea, business model and business plan with confidence to a committee of qualified professionals and potential investors.
To join this course students don''t need an idea, a pre-existing team, or certainty to succeed.
What we expect from them is their willingness to commit time and energy to their entrepreneurial project, and an open mind.
ENTREPRENEURSHIP BOOTCAMP (1st semester)
During the first session, Pr. Randerson opens the course by debunking the myth of the “born entrepreneur”, entrepreneurship can be learned – in particular through experiences. Entrepreneurship can take place in various contexts (social entrepreneurship, corporate entrepreneurship, franchising, take-over, but also necessity entrepreneurship and boundaryless careers). Effectual and causal entrepreneurial processes contribute to success. Creativity techniques are investigated through activities and workshops. The entrepreneurial ideas generated are confronted with the environment (PESTEL and SWOT).
The second session is dedicated to market investigation. Pr. Bettinelli presents specific marketing methods and techniques for start-up contexts. Time is also provided to coach the students in their group projects.
Pr. Fakoussa will introduce entrepreneurial finances in the third session. Theoretical inputs will be followed by activities and workshops to apply the new knowledge. She will also provide assistance and support for the group projects.
Charlie Karlsson will provide the students with a world’s eye view in the final session. He will develop themes relating entrepreneurship to innovation, globalization, clustering, and national and local policy.
The list of papers, mandatory and recommended readings is available on the course web-page. If you have problems or doubts please avoid writing e-mails and come during Bettinelli's office hours.
The Entrepreneurship Bootcamp has an innovative design: Students meet with the instructors in intensive sessions once a month. This bootcamp is intended to be developmental: the students participate actively individually and in groups to learn “hands-on”. It is also intercultural: the different origins of the participants contribute to enrich the experience and challenges participants to adapt and manage diversity.
For attending students:
• 40% Written exam during the midterm exams period on part 1,2, and 3 of the list of readings (i.e., the contents delivered by Prof. Randerson, Prof.Bettinelli and Prof. Fakoussa). The written exam is composed of 30 multiple choice questions, 1 point for every correct answer, 0 points for incorrect answers.
• 60% Group project. Students in 4-5 members groups will have to follow the instructors' guidelines delivered during the lectures and develop their entrepreneurial idea starting from the very first day in class. There will be 3 intermediate reports based on in class participation and presentations plus a final presentation of the project to a committee composed by external entrepreneurs and professionals. Despite this is a group project the contribution and responsibilities of each member will be identified for the final assessment.
We consider as Attendees ONLY the students who have regularly (and on time) sent ALL the assignments, status reports, exercises and tests.
The class activities are ALL essential to gain the necessary knowledge in order to do the group project. People who are not in class when the activities/assignments are done will not be allowed to do the final project.
Attendee students who do not pass the written exam during the mid-term can redo it ONLY during the FIRST available session.
For non-attending students: written exam composed of 30 multiple choice questions MCQ (1 point for every correct answer, 0 points for incorrect answers) and 3 open questions (10 points each). Please note: both the multiple choice questions and the open questions will refer specifically to part 1,2, and 3 of the list of readings. While the MCQ verifies the acquisition of knowledge referred to the topic, the open questions will verify that the acquired knowledge is systematized and that the student is able to critically review, discuss, and summarize the contents of the course.
Non-attending students can:
-do the midterm exam (composed of 30 multiple choice questions, 1 point for every correct answer, 0 points for incorrect answers) PLUS the final written exam (composed of 3 open questions, 10 points each) during the official dates.
-OR do the final exam (30 multiple choice questions and 3 open questions) during the official dates, please check the calendar.
Non-attending students who do the mid-term and do not pass it will have to take the final exam-complete version (30 MCQ and 3 open questions).
IMPORTANT: TO GET THE FULL EXAM REGULARLY REGISTERED IN YOUR ACADEMIC PROFILE YOU NEED TO:
1) REGISTER TO THE FIRST PART (Entrepreneurship Bootcamp-Bettinelli), and pass the exam,
2) REGISTER TO THE SECOND PART (Marketing Strategies-Cavallone) and pass the exam
3) When 1 and 2 are done, REGISTER TO THE ENTIRE-FULL 12 CREDITS EXAMP (Entrepreneurship Bootcamp and Marketing Strategies, 12 Credits) . THIS LAST STEP WILL ALLOW THE COORDINATOR (Bettinelli) TO REGISTER THE AVERAGE VALUE OF THE 2 MODULES AND CLOSE THE PROCEDURE.
Prof. BETTINELLI is the coordinator of cod. 910015-ENG Entreprenurship bootcamp and Marketing strategies (12 cfu).