The course will enable students to acquire an understanding of the basic economic theories relevant for analysing and mastering problems of tourism growth and development. It therefore presents and discusses (i) the fundamentals of international tourism economics, (ii) the details of destination economics which guide tourism related marketing, (iii) the way how tourism firms can improve their productivity and competitiveness (iv)the economic principle allowing environmental production and distribution and, finally, (v) the principles which guide the tourism sector in advanced economies. At the end of the course students will have the economic knowledge in order to analyse and to master urgent and important issues of the real world of tourism.
Objectives of the modules included in Tourism Management-44143 ENG meet AVA declarations of SECS/P06 sector and objectives of the degree study Planning and Management of Tourism System (international second-level degree course), in particular those concerning the acquisition of a set of economic skills for operating in tourism and hospitality related private companies, public institutions online portals and networks at the local and the national level.
The course covers the following 5 chapters:
- Tourism as a export industry and strategic sector of the world economy;
- Destination as a real and digital market place for consumers and producers
- Competitiveness and productivity of tourism related firms in advanced economies;
- Entropy, environment and sustainable tourism development;
- State, framework conditions and promotion of tourism
- Power point presentations (available on the webpage of the course);
- Keller, P. (2018), “Economic approaches to major issues for understanding tourism related economy), Collection of published articles”, Editors: Keller, P. et al, AIEST, OECD, UNWTO, 120 p.(available on the website of the course);
- OECD Studies on Tourism, Italy, review and policies, Chapter 2, 4 and 5 Annexe, 65 p. (author Prof. Peter Keller), OECD 2011 (available on the webpage of the course);
- UNWTO Highlights 2018, available, Madrid 2019 20 p. (on UNWTO website);
- Vanhove, N. (2018), “The economics of tourism destinations, Theory and Practice”, Third Edition. London: Routledge (342 p.)
- Power point presentations
- Case studies
- Discussions of cases
This course consists of 30 hours. Thus, each class will be composed by 3 hours contact. There will be lectures using Power Point and analysis of case histories. All the materials will be available on the webpage of the course.
The written exam consists of 8 questions. For passing the exam, the students have to prove sufficient knowledge on 6 questions of their choice.
Students can take the exam at the end of the course, during one of the exam sessions. Results will be published online.