HERITAGE MANAGEMENT | Università degli studi di Bergamo


Modulo Generico
Codice dell'attività formativa: 

Scheda dell'insegnamento

Per studenti immatricolati al 1° anno a.a.: 
Insegnamento (nome in italiano): 
Insegnamento (nome in inglese): 
Heritage Management
Tipo di attività formativa: 
Attività formativa Affine/Integrativa
Tipo di insegnamento: 
Settore disciplinare: 
Anno di corso: 
Anno accademico di offerta: 
Responsabile della didattica: 
Maria Iolanda Isabella PENSA

Altre informazioni sull'insegnamento

Modalità di erogazione: 
Didattica Convenzionale
Primo Semestre
Obbligo di frequenza: 
Ore di attività frontale: 
Ore di studio individuale: 
Attività formative affini o integrative

Advanced knowledge of English, spoken and written

Educational goals

Heritage management is a module aiming at supporting students in understanding the concept of heritage, in critically analysing it and in acquiring the capacity of designing a heritage-based personal project.

Students acquire:
- knowledge about heritage, the historical and critical elements necessary to understand the concept of "heritage", in the context of national and sovra-national policies related to natural and cultural domains, and the material/immaterial assets;
- understanding of the political and ideological implications of heritage;
- understanding of the international and national legal frame of heritage, including the restrictions related to freedom of panorama and their impact on heritage management;
- the capacity of developing a heritage-based personal project (written assignment), focusing on a territory and producing a critical analysis and a simple proposal of development.
The objectives of the module are coherent with the Cultural Studies critical approach related to Travel and Tourism theories and to Anthropology of complex societies. The objectives are also coherent with the general framework of the MA PMTS Course, with reference to the AREA “Languages, Art, Culture”, devoted to tourism and heritage in their cultural impact and in managerial perspectives.

Course content

The definition of heritage and scales of heritage; material and immaterial heritage, cultural and natural heritage; heritage attractions; the authenticity debate.
The political and ideological implications of heritage.
The legal frame of heritage management: international, national and regional legislation related to heritage and the legislation related to copyright and freedom of panorama. The implications and impact of legislation on heritage management. Copyright and open licenses. How to legally (re)use texts and images from different sources, how to attribute content and how to release content with an open license.
The stakeholders. The Cross-national institutions (UNESCO, ICOMOS, European Commission), the role of the public administrations and the institutions (associations, trusts, commissions) responsible for promoting and managing "heritage (tourism) activities”.
Visitors and target groups: demand and latent demand and characteristics of visitors.
Support services for heritage tourisms.

A detailed calendar and syllabus of all the lectures is provided to the classroom and available on the web page of the course.

Textbooks and reading lists

D.J.Timothy, S.Boyd, Heritage Tourism, Prentice Hall, 2003, pp. 286
1 book at choice:
• F. Tilden, Interpreting Our Heritage, The University of South Carolina Press, 1972.
• Engaging Heritage, Engaging Communities, Edited by Bryony Onciul, Michelle L. Stefano, Stephanie Hawke, Boydell Press, 2017.

Teaching methods

The course has an applied approach: it guides students in the production of their assignment, by presenting theory and international case studies, and by supporting students in critically applying theory to a heritage-based personal project focusing on a specific territory.

• Lectures with the support of slides
• International case histories with ample presentation
• Short videos presented and commented
• Working groups and presentations in class by the students

Assessment and Evaluation

The assessment and evaluation is based on the written assignment and the oral exam
The written assignment is organised and assessed by the visiting professor, who explains and discusses with the classroom on how to perform the task. Detailed instructions are available on the website page of the course. The written assignment is a homework, prior to the oral exam. The mark is expressed in n/30 and concurs to the final evaluation. Students will know their mark before the oral exam, and will be able to discuss it via email with the visiting professor; the mark can be rejected and improved.
The Oral exam tests the knowledge of concepts and issues presented to the classroom or related to the recommended readings, and it includes a brief discussion about the written assignment (the discussion being in Italian for the Italian students). The questions of the Oral exam are based on the manual D.J.Timothy, S.Boyd, Heritage Tourism, Prentice Hall, 2003 (the questions are listened in the manual at the end of each chapter and the list of questions is also provided at the beginning of the course).

Relevant elements in the evaluation:
• evaluation of the written assignment (brief presentation of the topic in Italian for the Italian students)
• knowledge of the course texts and the related issues as listed in the Course content
• quality of the critical argumentation
• fluent English, written and spoken

Further information

For any information concerning the written assignments, the non-attendee students are warmly invited to read carefully the instructions published on the web-site of the course, and to contact the visiting professor who is referent for the written assessment. Further readings are also suggested, in order to balance their knowledge also in terms of exam requirements:
- F.Schouten, Managing Visitors: Helping the Frail to prevail, NHTV Academic Studies, 2005 (available in PDF on the web page of the Course).
Erasmus students are recommended to introduce themselves to the lecturers at the beginning of the teaching period, either if they are attendee or non-attendee students.
Programmes and exam contents are the same for Erasmus and non Erasmus students. A special winter session of exams is available for the Erasmus students who finish their stay in December.