C1 level of English
At the end of the course, the student has acquired C1+ level ability in
English. In this course the student also acquires specific competences
concerning oral and written communication in English both in general
discourse and a few specialist fields. Development of specific soft skills (e.g. communicative and interpersonal skills, self-promotion, conflict management).
Dynamics of persuasion in oral and written communication.
R. Perloff 2017. The Dynamics of Persuasion: Communication and
Attitudes in the Twenty-First Century. Routledge. 6 ed.
ISBN-10: 9781138100336 (only chapters 8-14).
One of the following articles (chosen by the student):
a) Shiratuddin, Mohd Fairuz & Ibrahim, Nurulhuda & Wong, Kok. (2013). Persuasion Techniques for Tourism Website Design. Conference Proceedings of the International Conference on E-Technologies and Business on the Web (EBW2013). Free download here: https://www.researchgate.net/publication/261430530_Persuasion_Techniques...
b) Peleckis, Kęstutis & Peleckienė, Valentina. (2015). Persuasion in Business Negotiations: Strategic Orientations and Rhetorical Argumentation. Universal journal of management 2331-950X. 3. 413-422. 10.13189/ujm.2015.031006.
Free download here: https://www.researchgate.net/publication/261430530_Persuasion_Techniques...
Lectures and applied language activities. Project work (optional).
ORAL EXAM: Discussion of the contents of the textbook and of selected case studies chosen with the student
Any further information will be available on the course web page