Compulsory prerequisites required (Propedeuticità) are published on the web site: https://lt-ea.unibg.it/it/node/122
The course aims at giving students deep insight into the nature of business models.
It describes traditional and bleeding-edge business models and their dynamics, innovation techniques, how to position new business models within an intensely competitive landscape. Particular attention will hence be devoted to the analysis of how to establish new businesses that can potentially undermine the very structure of the industry they act in.
The course covers five main areas:
1- The Business Model Canvas, a tool for describing, analyzing, and designing business models;
2- Business Model Patterns, based on concepts from leading business thinkers;
3- Techniques to design business models;
4- Re-interpreting strategy through the business model lens;
5- A generic process to design innovative business models.
The course covers all the aspects related to how companies can organize their businesses around novel models to maximize the way in which they create, delivers, and captures value.
Particular emphasis will be posed on the so called nine building blocks of the business model canvass:
1. Customer segments;
2. Value propositions;
4. Customer relationships;
5. Revenue streams;
6. Key resources;
7. Key activities;
8. Key partnerships;
9. Cost structure.
- Alexander Osterwalder & Yves Pigneur (2010). Business Model Generation, John Wiley & Sons, ISBN: 978-0470-87641-1.
The book can be downloaded for free from https://profesores.virtual.uniandes.edu.co/~isis1404/dokuwiki/lib/exe/fe....
- Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons.
The course is designed to be interactive and to allow a fruitful two-ways communication between lecturers and students.
Besides traditional lectures, the course will be enriched by case studies, individual and in group assignments and analysis of real cases.
An oral exam. Grades achieved throughout the course upon successful completion of the exam will be considered in the final grade.
Attendance is not compulsory but highly recommended.