The course will deal with the tourism industry and the different types of tourism enterprises, actors and kind of the tourism offer, trends and tendencies related to the demand (profile, motivation, segmentation). It provides an overview of the different types of tourism businesses, the complexity of tourism system, different enterprises for this service- including intermediation sector-, and structural changes induced by the processes of innovation and the rise of the digital economy. The course will have a focus on creative tourism and the creation of tourism experiences. At the end of the course, students:
- will be able to conduct an analysis of different types of companies linked to the tourism industry;
- will acquire specialized terminology related to the production and distribution of tourism experiences;
- will improve competencies for the management of tourism offer and tourism system, including trends and tendencies.
Objectives of the modules included in Tourism Management-44137 ENG meet AVA declarations of SECS/P08 sector and objectives of the degree study Planning and Management of Tourism System (international second-level degree course), in particular those concerning Economy and Industry sectors (industry, communication, demand and supply for commodities and services from a management perspective and in national/international contexts).
- Tourism today: definitions, tendencies and current trends
- Contemporary tourists: profile and segmentation, needs and expectations;
- Tourism intermediaries - tour operators, tourism agencies and OLTA: state of the art, strategies and actions and case studies
- DMO and Other actors in the tourism industry
- What is creative tourism?
- The content of tourism experiences: What is an experience? Types of tourism experience, events as experiences.
- Power point presentations
- Case studies
This course consists of 30 hours contact time between the student and the course directors (20 hours of Prof. Garibaldi and 10 of prof. Richards). Thus, each lesson will be composed by three hours. There will be lectures using power point and analysis of case histories. Interventions of external experts (e.g. destination managers etc.) will be also scheduled.
There will be an exam for each module (Tourism industry and Tourism service management). The final grade is the average of the grades obtained in each module.
The exam of the entire course is composed by two parts:
1) an assignment whose topic will be defined accordingly to Professor Garibaldi;
2) a written exam consisting of three questions based on the contents of professors Keller and Richards (whose materials are provided during lessons).
Students that decide not to do the assignment can do the exam as non-attending students.
The exam will be written and based on course texts. The test will be composed by three open-ended questions.
Students can take the exam at the end of the course, during one of the exam sessions. Results will be published online.
In case lessons will carry on in the form of distance (or mixed) learning, changes in the syllabus may be introduced as to ensure that students can easily attend the course and the exam with this modality.