English proficiency; systematic use of e-mail, web navigation, social networking, and mobile communication; willingness to keep in touch on a professional level through social networks and/or e-learning platforms. Recognizing the technical nature of web navigation: basic understanding of operating systems, communication protocols among computers, and the html.
After completing this module, students will know how the network model may represent and help manage the links among digital entities and the relationships among destinations, businesses, family businesses and consumers.
Furthermore, students will be aware of how fast and deeply technological or environmental disruptions have impacted – and will impact – the tourism field and its business models.
Lastly, students will learn how to rely on solid scientific models to evaluate the quality of the web presence of destinations, businesses and family businesses, and to which extent their web presence is consistent with sustainability, promotion, commercialization, and integration among actors.
Consistency with the overall objectives of the degree course mainly involves the INF/01 area and the ICT, specifically entailing the notions of destination, sustainability, local government, and the opportunities provided by digital technologies.
Nearly 30 Years of eTourism
Networks and Social Networks. Web Presence
Destinations, the Industry, and Peer-To-Peer
Mobile: Smartphones, Telecoms, Wi-Fi, and Apps
Quality, and the 7Loci Meta-Model
7Loci quality evaluations: how to report in public and in writing
Analytics, Insights, Cookies, and the disappearing Privacy
Design: Content, Copyright, and Creative Commons
Design, Usability, Gamification, Augmented & Virtual Reality
Management of digital communication in tourism in a time of pandemic
Lectures, based on specially prepared presentations and analyses of relevant websites and social networking platforms.
The class management – either in person or through communication and collaboration platforms – includes comments and objections from students.
Group activities where the quality of the web presence of a specific destination is discussed and evaluated.
Presentations and lists of relevant links are made available online. Online communication with students is maintained through the University of Bergamo e-mail opportunities, communication and collaboration platforms and/or an e-learning platform.
Compliance is individually assessed with a written closed-ended questionnaire about the issues introduced in the module. Correct answers to at least 9 of the 15 questions are required. In circumstances, an oral exam may substitute the written test.
Before the individual assessment, students are asked to participate in group activities where the quality of a specific case of web presence is discussed and evaluated.
Groups present in public their evaluations – each student individually speaking – during the last part of the module itself. Each group provides a collective written report on conclusions agreed on, to be delivered in digital format.
Compliance with the evaluation models introduced, independent judgment, proactivity and an objective style are essential components to assess whether group activities meet the standard.
Completion of the written questionnaire accounts for 60% of the exam. Individual participation in the group activities accounts for 20% of the exam. Correct English spelling, grammar and syntax account in the written report do so for the remaining 20%.
Students who can't attend group activities must perform their evaluations individually, and keep in touch with the lecturer to agree on when and where they present their work.
Special programs can be agreed with students from European and Pan-American Languages and Literatures.