Giuseppe PEDELIENTO

Professore Associato

Settore Scientifico Disciplinare: ECONOMIA E GESTIONE DELLE IMPRESE (SECS-P/08)

Biografia

Giuseppe Pedeliento (PhD) is Associate Professor of Marketing and Management at the Department of Management of the University of Bergamo. Former visiting lecturer at the Aalto School of Business (Helsinki, Finland), at Johannes Kepler University (Linz, Austria) and visiting scholar at the University of Washington Bothell (Seattle, USA), his research focuses on B2B and B2C marketing and branding, and consumer behavior. His approach to research is highly theory-driven, historically informed, and grounded on a cultural approach to market dynamics. His articles appeared in highly ranked international journals such as Organization Studies, Consumption, Markets & Culture, Family Business Review, Journal of Business Research, Industrial Marketing Management, Journal of Product & Brand Management, Journal of Business Ethics, Journal of Business & Industrial Marketing, Journal of Service Theory and Practice, Management Decision, and in other academic outlets. Giuseppe serves in the Editorial Board of several journals like Journal of Product & Brand Management, Management Decision, Italian Journal of Marketing and is an Associate Editor for Pearson Management & Marketing Cases.

Contatti

Telefono: +39 0352052678

FAX: +39 0352052549

E-mail:

giuseppe.pedeliento@unibg.it

Sede di lavoro:

CANIANA

Via dei Caniana, 2

24127 BERGAMO

stanza 256

Insegnamenti

Pubblicazioni

Giuseppe, Pedeliento, Pinchera, Valeria, Andreini, Daniela; (2020) Gin: a marketplace icon, CONSUMPTION, MARKETS AND CULTURE, pp. 1 - 12, https://doi.org/10.1080/10253866.2020.1806066, Dettaglio
Pedeliento, Giuseppe; (2020) Brembo: un'icona del lusso industriale, MICRO & MACRO MARKETING, pp. 1 - 24, https://doi.org/10.1431/97442, Dettaglio
Andreini, Daniela, Bettinelli, Cristina, Pedeliento, Giuseppe, Apa, Roberta; (2020) How Do Consumers See Firms' Family Nature? A Review of the Literature, FAMILY BUSINESS REVIEW, pp. 18 - 37, https://doi.org/10.1177/0894486519890229, Dettaglio
Pedeliento, Giuseppe, Andreini, Daniela, Dalli, Daniele; (2020) From Mother's Ruin to Ginaissance: Emergence, settlement and resettlement of the gin category, ORGANIZATION STUDIES, pp. 969 - 992, https://doi.org/10.1177/0170840619883366, Dettaglio
Pedeliento, Giuseppe, Andreini, Daniela, Veloutsou, Cleopatra; (2020) Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities, JOURNAL OF BUSINESS RESEARCH, pp. 1 - 14, https://doi.org/10.1016/j.jbusres.2019.10.069, Dettaglio
Mangiò, Federico, Andreini, Daniela, Pedeliento, Giuseppe; (2020) Hands off my data: users' security concerns and intention to adopt privacy enhancing technologies, ITALIAN JOURNAL OF MARKETING, pp. 309 - 342, https://doi.org/10.1007/s43039-020-00017-2, Dettaglio
Andreini, Daniela, Pedeliento, Giuseppe, Zarantonello, Lia, Solerio, Chiara; (2019) Reprint of “A renaissance of brand experience: Advancing the concept through a multi-perspective analysis”, JOURNAL OF BUSINESS RESEARCH, pp. 355 - 365, https://doi.org/10.1016/j.jbusres.2018.05.047, Dettaglio
Pedeliento, Giuseppe, Andreini, Daniela, Bergamaschi, Mara, Salo, Jari; (2019) End users' purchasing task involvement, power and influence strategies in organizational buying, THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, pp. 150 - 165, https://doi.org/10.1108/JBIM-01-2018-0037, Dettaglio
Pedeliento, Giuseppe, Kavaratzis, Mihalis; (2019) Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding, THE JOURNAL OF PRODUCT & BRAND MANAGEMENT, pp. 348 - 363, https://doi.org/10.1108/JPBM-01-2018-1735, Dettaglio
Pedeliento, Giuseppe; (2018) Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities, , , https://doi.org/10.4018/978-1-5225-4984-0, Dettaglio
Pedeliento, Giuseppe, Bettinelli, Cristina, Andreini, Daniela, Bergamaschi, Mara; (2018) Consumer entrepreneurship and cultural innovation: The case of GinO12, JOURNAL OF BUSINESS RESEARCH, pp. 431 - 442, https://doi.org/10.1016/j.jbusres.2018.04.019, Dettaglio
Andreini, Daniela, Pedeliento, Giuseppe, Zarantonello, Lia, Solerio, Chiara; (2018) A renaissance of brand experience: Advancing the concept through a multi-perspective analysis, JOURNAL OF BUSINESS RESEARCH, pp. 123 - 133, https://doi.org/10.1016/j.jbusres.2018.05.046, Dettaglio
Cavallone, Mauro, Andreini, Daniela, Pedeliento, Giuseppe, Magno, Francesca; (2018) Legitimizing the contribution of marketing to firms' success: An exploratory investigation of marketing professionals, MERCATI E COMPETITIVITÀ, pp. 15 - 36, https://doi.org/10.3280/MC2018-002002, Dettaglio
Andreini, Daniela, Rinallo, Diego, Pedeliento, Giuseppe, Bergamaschi, Mara; (2017) Brands and religion in the secularized marketplace and workplace: insights from the case of an Italian hospital renamed after a Roman Catholic Pope, JOURNAL OF BUSINESS ETHICS, pp. 529 - 550, https://doi.org/10.1007/s10551-015-2709-y, Dettaglio
Andreini, Daniela, SOLERIO, Chiara, Pedeliento, Giuseppe, Zarantonello, Lia; (2017) Brand experience: a multi-perspective analysis, Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing School of Business and Economics, Linnaeus University, Kalmar, 26th-28th April, 2017, pp. 36 - 41, , Dettaglio

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Anno accademico: 2020/2021

Anno accademico: 2019/2020

Anno accademico: 2018/2019

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